{
  "id": 4866013,
  "title": "Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you",
  "url": "https://urgent.news/2026/09/01/roku-is-launching-two-oled-tvs-and-were-excited-to-see-someone",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-01T13:00:00.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/televisions/roku-is-launching-two-oled-tvs-and-were-excited-to-see-someone-finally-give-samsung-and-lg-a-run-for-their-money-in-budget-oled-but-the-sizes-might-disappoint-you"
  },
  "original_language": "en",
  "account": "Roku is set to launch two budget-friendly OLED TVs, challenging the dominance of Samsung and LG in the price-conscious OLED market. The Pro OLED starts from $999 and boasts 4K 120Hz and VRR support, while its cheaper sibling, the LX model, begins at $1,299 and offers 4K 144Hz VRR. Currently, only 55-inch and 65-inch options are available, but Roku plans to introduce a more premium version of the Pro Series in October 2026. Priced competitively, the Roku Pro Series OLED TV has garnered attention as a strong contender against established models like the LG B6 and Samsung S85H.",
  "summary": "Roku's first OLED TVs are priced very aggressively and could be great budget buys",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55\" and 65\" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg)",
        "url": "https://urgent.news/2026/09/01/roku-unveils-its-first-self-branded-oled-smart-tvs-starting-at-999",
        "published": "2026-09-01T13:20:01.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Roku just announced two new OLED TVs that ditch the premium price tag of OLED",
        "url": "https://urgent.news/2026/09/01/roku-just-announced-two-new-oled-tvs-that-ditch-the-premium-price-tag",
        "published": "2026-09-01T15:29:16.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}