{
  "id": 486150,
  "title": "Netflix Wraps Upfront, Doubling Ad Commitments; Women’s World Cup Inventory Nearly Sold Out",
  "url": "https://urgent.news/2026/08/10/netflix-wraps-upfront-doubling-ad-commitments-womens-world-cup",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-10T16:07:58.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/netflix-wraps-upfront-fifa-womens-world-cup-1237030092/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Netflix said Monday it has closed its upfront sales process, hitting its target of nearly doubling its ad commitments. In reporting quarterly earnings last month, Netflix execs reaffirmed their expectation that ad revenue will hit $3 billion in 2026, twice the 2025 level. The streaming giant is in the fourth year of its exploration of […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "TheWrap",
        "title": "Netflix Closes 2026 Upfront, Nearly Doubles Ad Commitments",
        "url": "https://urgent.news/2026/08/10/netflix-closes-2026-upfront-nearly-doubles-ad-commitments",
        "published": "2026-08-10T16:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}