{
  "id": 4861093,
  "title": "UKIE launches Discord-backed Go To Market Academy, a business program to support early-stage indie devs",
  "url": "https://urgent.news/2026/09/01/ukie-launches-discord-backed-go-to-market-academy-a-business-program",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-01T12:42:51.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/ukie-launches-discord-backed-go-to-market-academy-a-business-program-to-support-early-stage-indie-devs"
  },
  "original_language": "en",
  "account": "UKIE has teamed up with Discord and GameFlex to launch the Go To Market Academy, a business program specifically designed to support early-stage indie game developers based in the UK. The main objective of this program is to equip these developers with essential tools to create effective go-to-market strategies and foster sustainable communities around their games.\n\nThe Academy is structured around six online modules, each focusing on a different aspect of the go-to-market process. These include diagnostics and insights, marketing strategy and campaign execution, leveraging Discord for community engagement, and studio branding. The program also includes insights from industry experts in the form of guest speakers.\n\nThe program is open to a limited number of studios, ranging from 10 to 12 participants, selected through an application process. The inaugural session of the program will be held in person at EGX at MCM Comic Con in London, scheduled for the following month. Following this, there will be ongoing online sessions throughout November and early December. The program will conclude with another in-person event, where the participating studios will present their go-to-market plans, developed through a shared case study throughout the duration of the program.\n\nUKIE's CEO, Nick Poole, highlighted that a significant number of promising games fail not due to a lack of good ideas, but because studios haven't had the time or support to build the necessary audience and community. The Go To Market Academy aims to address this issue by providing the required guidance and support. Discord's director of public policy for EMEA, Mauro Sanna, echoed similar sentiments, expressing delight in partnering with UKIE to help the UK's indie games scene thrive. He emphasized the platform's central role in how game communities form and grow, and his excitement in assisting these UK developers in leveraging Discord to connect with the highly engaged gaming audience, build communities, and expand their games. Applications for the program are currently open and will close on September 30, 2026.",
  "summary": "UKIE has partnered with Discord and GameFlex to launch the Go To Market Academy , a business program to support UK-based indie studios. Read more",
  "key_points": [
    "UKIE partners with Discord and GameFlex to launch Go To Market Academy.",
    "Program offers six online modules on go-to-market strategies and community building.",
    "Inaugural session held at EGX in London, applications close September 30, 2026."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}