{
  "id": 4860237,
  "title": "NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff",
  "url": "https://urgent.news/2026/09/01/nbc-sends-football-on-cross-country-trip-to-count-down-to-nfl-kickoff",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-01T12:45:00.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/nbc-nfl-kickoff-game-football-journey-1236847849/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Call it the kick-off to the Kickoff. NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so. Starting Tuesday, a custom NFL […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}