{
  "id": 4852734,
  "title": "Salesforce (CRM) Bets Its Next Chapter On An Unlikely AI Marriage",
  "url": "https://urgent.news/2026/09/01/salesforce-crm-bets-its-next-chapter-on-an-unlikely-ai-marriage",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-01T11:00:52.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/technology/ai/articles/salesforce-crm-bets-next-chapter-110052594.html"
  },
  "original_language": "en",
  "account": "Salesforce, the company behind the customer relationship management software, believes artificial intelligence will augment, rather than replace, its business. This belief was reinforced during its fiscal 2027 second quarter earnings call, where the company unveiled Claudeforce, a joint product with Anthropic. This product combines Claude's reasoning capabilities with Salesforce's vast customer data. The highlight was Agentforce's annual recurring revenue reaching $1.5 billion, a 240% year-over-year increase, with AI and data ARR nearing $3.9 billion, growing over 210%. Customer usage surged, with 3.2 billion Agentic Work Units generated, up 97% from the previous quarter. Slackbot, Salesforce's AI product, saw the quickest adoption ever, reaching 1 million active users just five months after launch and growing 150% quarter-over-quarter. The company's remaining performance obligation rose 14% to $33.5 billion, ahead of guidance, while net new annual order value growth hit its strongest level in four years. Revenue growth was modest at 11%, with free cash flow up 81% to $1.1 billion. However, operating margins slipped slightly to 34.1% from 34.3% a year ago. The company's full-year guidance was raised to $300 million, but only $100 million reflects organic growth, the rest dependent on the completion of the Contentful and Fin acquisitions, which have not closed yet. The market's response to Salesforce's AI push has been cautious, with a forward price-to-earnings ratio of 18.52, suggesting the market is unsure about the extent to which Salesforce's AI transition will pay off.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}