{
  "id": 484957,
  "title": "Netflix Closes 2026 Upfront, Nearly Doubles Ad Commitments",
  "url": "https://urgent.news/2026/08/10/netflix-closes-2026-upfront-nearly-doubles-ad-commitments",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-10T16:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/netflix-closes-2026-upfront/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The streamer has sold out game sponsorships and nearly sold out of all available in-game inventory for the 2027 FIFA Women's World Cup The post Netflix Closes 2026 Upfront, Nearly Doubles Ad Commitments appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Deadline",
        "title": "Netflix Wraps Upfront, Doubling Ad Commitments; Women’s World Cup Inventory Nearly Sold Out",
        "url": "https://urgent.news/2026/08/10/netflix-wraps-upfront-doubling-ad-commitments-womens-world-cup",
        "published": "2026-08-10T16:07:58.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}