{
  "id": 4833153,
  "title": "Sephora launches Olive Young K-beauty Edit in Singapore on Sep 2 – here's what you can expect",
  "url": "https://urgent.news/2026/09/01/sephora-launches-olive-young-k-beauty-edit-in-singapore-on-sep-2-4833153",
  "topic": "world",
  "section": "World",
  "published": "2026-09-01T09:38:00.000Z",
  "source": {
    "name": "CNA - Singapore",
    "slug": "cna-singapore",
    "url": "https://www.channelnewsasia.com/style-beauty/sephora-olive-young-singapore-k-beauty-6354456"
  },
  "original_language": "en",
  "account": "Sephora has launched the Olive Young K-beauty Edit in Singapore, making it easier for beauty enthusiasts to access cult products. This collaboration marks a significant step for Sephora, as it brings together the expertise of the Korean beauty retailer Olive Young and the experience of the beauty giant. The edit features over 180 products from more than 20 Korean beauty brands and will be available in Sephora stores across Singapore, Malaysia, and Thailand. The collaboration aims to bridge the gap between discovering and obtaining trending Korean beauty products, as they can quickly gain popularity in Korea but take longer to become available in Singapore. The Singapore edit will be housed in a limited-time K-Beauty Discovery Launchpad at Sephora Ion Orchard, along with Fahrenheit 88 in Kuala Lumpur and Siam Center in Bangkok. This launchpad will offer a unique shopping experience, including trend edits, hero routines, beauty education, sampling, and interactive experiences. Sephora's vice president of merchandising, Pallavi Naidu, highlighted the partnership's value, combining Olive Young's knowledge of Korea's fast-moving beauty landscape with Sephora's expertise in curating products for customers. Shoppers can take advantage of freebies, such as an exclusive insulated tote bag upon spending S$65, or a Tyvek pouch with a purchase of S$40 at the Ion Orchard Launchpad.",
  "summary": "The Sephora x Olive Young K-beauty Edit is finally in Singapore, bringing cult K-beauty brands including Dr Althea, Bioheal Boh, Rejuran and Celimax closer to home.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Channel News Asia",
        "title": "Sephora launches Olive Young K-beauty Edit in Singapore on Sep 2 – here's what you can expect",
        "url": "https://urgent.news/2026/09/01/sephora-launches-olive-young-k-beauty-edit-in-singapore-on-sep-2",
        "published": "2026-09-01T09:38:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}