{
  "id": 4829947,
  "title": "Build-A-Bear’s (BBW) Summer Stumble Tests A Brand Built On Loyalty",
  "url": "https://urgent.news/2026/09/01/build-a-bears-bbw-summer-stumble-tests-a-brand-built-on-loyalty",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-01T09:08:06.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/build-bear-bbw-summer-stumble-090806178.html"
  },
  "original_language": "en",
  "account": "Build-A-Bear Workshop (BBW) experienced a challenging quarter in 2026, followed by a record-breaking sales week during Halloween, raising questions about the brand's future. At its second-quarter earnings call on August 27, the company cut guidance for the year after traffic slowed and a summer product launch underperformed. However, executives highlighted a strong performance in non-fourth quarter sales, particularly during Halloween, which generated the company's third-highest US e-commerce sales week ever. CEO J. Christopher Hurt emphasized that the classic build-your-own concept resonated with customers, while CFO Vojin Todorovic attributed the shortfall to underperformance from summer products and macroeconomic challenges. Despite the downturn, direct-to-consumer revenue remained strong, and the company expects at least 50 new locations this year, including international partnerships and a multilevel store in Orlando. The stock is currently trading at a forward P/E of 7.26, reflecting skepticism about future earnings growth.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}