{
  "id": 4826163,
  "title": "Pernia’s Pop Up Shop Parent IPO: Issue Subscribed 20% On Day 2 So Far",
  "url": "https://urgent.news/2026/09/01/pernias-pop-up-shop-parent-ipo-issue-subscribed-20-on-day-2-so-far",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-01T08:36:18.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/pernias-pop-up-shop-parent-ipo-issue-subscribed-20-on-day-2-so-far/"
  },
  "original_language": "en",
  "account": "Pernia’s Pop Up Shop parent company, Purple Style Labs, saw strong investor appetite on the second day of its IPO, with 20% of shares subscribed by buyers. Retail investors led the bids, accounting for 82% of their quota, while non-institutional investors (NIIs) and qualified institutional buyers (QIBs) each subscribed 8% and 6% of their respective quotas. The IPO price band ranges from ₹546 to ₹575, with a lot size of 26 shares. If fully subscribed, Purple Style Labs is set to list on the NSE and BSE, with a tentative listing date of September 7. The company, founded in 2015 by Abhishek Agarwal, operates the luxury omnichannel fashion platform, Pernia’s Pop Up Shop, selling apparel from 1,109 designer brands through its website and 12 experience centers. Proceeds from the IPO will primarily fund lease liabilities and sales/marketing expenses for the next three years. The IPO anchors investors such as BofA Securities, Morgan Stanley Asia, Aditya Birla Sun Life Insurance, and Jupiter India Fund, collectively purchasing shares worth ₹306 Cr on August 28.",
  "summary": "Pernia’s Pop Up Shop parent Purple Style Labs’ initial public offering (IPO) continued to see steady investor interest on the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}