{
  "id": 4813971,
  "title": "Waitrose cashes in on Gen Z health trends with collagen and creatine",
  "url": "https://urgent.news/2026/09/01/waitrose-cashes-in-on-gen-z-health-trends-with-collagen-and-creatine",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-01T06:46:18.000Z",
  "source": {
    "name": "This Is Money",
    "slug": "this-is-money",
    "url": "https://www.thisismoney.co.uk/money/markets/article-16095087/Waitrose-cashes-Gen-Z-health-trends-collagen-creatine.html?ns_mchannel=rss&ns_campaign=1490&ito=1490"
  },
  "original_language": "en",
  "account": null,
  "summary": "Waitrose hopes to woo health-conscious Gen-Z shoppers with new 'wellbeing bays' in shops dedicated to products such as magnesium and collagen.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}