{
  "id": 4786534,
  "title": "«La filiera sfrutti la spinta che arriva dai nuovi talenti nati sulle piattaforme»",
  "url": "https://urgent.news/2026/09/01/la-filiera-sfrutti-la-spinta-che-arriva-dai-nuovi-talenti-nati-sulle",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-01T04:22:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/la-filiera-sfrutti-spinta-che-arriva-nuovi-talenti-nati-piattaforme-AJU8Qsz"
  },
  "original_language": "it",
  "account": "The film industry is increasingly recognizing the significance of new talents born on online platforms, redefining the traditional audiovisual supply chain. These digital creators, who can reach hundreds of thousands to millions of viewers, are becoming essential intermediaries between filmmakers and audiences. They are not only responsible for behind-the-scenes insights and in-depth analyses but also have the power to effectively bridge the gap between young audiences and cinema.\n\nThe shift is from merely promoting films to a full-fledged pipeline that encompasses their creation, production, and distribution. Carlo Rodomonti, president of the Union Editors and Creators Digitali di Anica, emphasizes the importance of embracing this direction. For the first time, the Biennale is offering an official editorial space for creators, debuting on \"Good Morning Venezia\" on September 2nd. Additionally, on September 7th, the Venice Production Bridge will host \"Creators Meet Cinema,\" the inaugural event of the Venice Film Festival dedicated to the creator economy and its impact on the audiovisual sector.\n\nCreators are seen as indispensable in providing behind-the-scenes content, such as interviews and in-depth pieces, through platforms like YouTube and Spotify. By maintaining a direct relationship with their audiences, creators aim to become the crucial link that connects young viewers with cinema. This presents an opportunity for the film industry to reconsider how to integrate this emerging industry. Rodomonti stresses that merely considering creators once a film is finished represents a significant missed opportunity to leverage their potential. Creators possess deep knowledge of their audiences' languages, interests, and communities, enabling them to contribute to the relationship between a work and its audience long before its release.\n\nMoreover, creators can introduce innovative solutions to reduce production costs, drawing on their experience with low-budget models. Their sensitivity towards young audiences is particularly valuable during the pre-production phase. Examples abound, such as the low-budget film \"Obsession,\" which garnered $400 million at the box office through effective marketing strategies. \"Backrooms\" demonstrates how an online idea can evolve into a successful viral phenomenon and a profitable film. These new talents, emerging within the platform-centric ecosystem, are positioned as professionals capable of generating both cultural and economic value. Formalizing this synergy through legislation and professionalization is crucial. Rodomonti concludes that a key step will be the proposed legislation currently under consideration in Parliament.",
  "summary": "Riduttivo etichettarli come “influencer”. Dietro questa attività, capace di raggiungere centinaia di migliaia, talvolta milioni di persone, sta prendendo forma un nuovo pezzo della filiera audiovisiva. Autori, produttori, editori, distributori...",
  "key_points": [
    "Online platform talents redefine film supply chain.",
    "Creators bridge gap between young audiences and cinema.",
    "Biennale and Venice Film Festival highlight creator economy."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}