{
  "id": 4782336,
  "title": "HiteJinro's nonalcoholic beer ad surpasses 20 mil. views in 30 days",
  "url": "https://urgent.news/2026/09/01/hitejinros-nonalcoholic-beer-ad-surpasses-20-mil-views-in-30-days",
  "topic": "world",
  "section": "World",
  "published": "2026-09-01T04:27:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260901/hitejinros-nonalcoholic-beer-ad-surpasses-20-mil-views-in-30-days"
  },
  "original_language": "en",
  "account": "HiteJinro Beverage's marketing campaign for Terra Zero, a nonalcoholic beer-flavored beverage, has garnered over 20 million cumulative views within a span of around 30 days, according to the company. The campaign, which was launched on July 30, consists of three parts and features comedian Kim Won-hoon. The ads, which are predominantly shared on YouTube, Instagram, and other digital platforms, have garnered approximately 40,000 likes, comments, and clicks in total.\n\nKim Won-hoon has quickly risen to fame in Korea's recent surge of hyperrealistic comedy sketches, which are characterized by absurd, deadpan humor derived from mundane situations. The three-part campaign showcases Terra Zero being consumed in various everyday moments, moving beyond the conventional scenarios like driving, pregnancy, and health-related concerns typically associated with nonalcoholic beer. These include scenes from an ordinary Monday morning and casual breaks, positioning Terra Zero as a daily beverage choice. The campaign highlights that Terra Zero had reached 4 million units in canned-product sales within its first 100 days of market entry before transitioning to bottles.",
  "summary": "HiteJinro Beverage said Tuesday that its advertising campaign for Terra Zero, a nonalcoholic beer-flavored drink, has drawn more than 20 million cumulative views in about a month, while cumulative sales of the product have topped 12 million units. The three-part campaign, released July 30, features comedian Kim Won-hoon and centers on the tagline \"Why not.\" The ads spread quickly across YouTube,…",
  "key_points": [
    "HiteJinro's Terra Zero ad campaign surpassed 20 million views in 30 days.",
    "Campaign features comedian Kim Won-hoon and three parts.",
    "Terra Zero reached 4 million units in first 100 days of market entry."
  ],
  "editors_take": "HiteJinro's successful ad campaign for Terra Zero repositions nonalcoholic beer as a daily beverage choice, moving beyond traditional scenarios and tapping into the popularity of hyperrealistic comedy.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "HiteJinro's nonalcoholic beer ad surpasses 20 mil. views in 30 days",
        "url": "https://urgent.news/2026/09/01/hitejinros-nonalcoholic-beer-ad-surpasses-20-mil-views-in-30-days-4787949",
        "published": "2026-09-01T05:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}