{
  "id": 4766320,
  "title": "VMware uses Nvidia-favored 'AI factory' brand to build something with rival AMD",
  "url": "https://urgent.news/2026/08/31/vmware-uses-nvidia-favored-ai-factory-brand-to-build-something-with-4766320",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-31T20:48:35.000Z",
  "source": {
    "name": "The Register Science",
    "slug": "the-register-science",
    "url": "https://www.theregister.com/virtualization/2026/08/31/vmware-uses-nvidia-favored-ai-factory-brand-to-build-something-with-rival-amd/5293520"
  },
  "original_language": "en",
  "account": "Nvidia and VMware have been working together for years to advance the concept of an \"AI Factory,\" but now VMware has created its own version of this product using AMD hardware. VMware was an early supporter of Nvidia and developed tools to virtualize GPUs, which became even more important as the generative AI boom increased hardware costs. In 2023, VMware and Nvidia launched \"VMware Private AI Foundation with Nvidia,\" which includes tools for running inference workloads and automating their management. Nvidia later introduced \"AI Factories\" – reference architectures for running inference workloads using Nvidia hardware and software, along with servers from Dell, Lenovo, and HPE. Meanwhile, VMware has expanded its Private AI tools to provide better support for AI workloads on its Cloud Foundation (VCF) private cloud bundle. On Monday, Broadcom announced its own version of an AI Factory, rebranded and enhanced with the ability to deploy models once and share them securely among users. This new offering also supports deploying AI infrastructure on-prem and in the cloud, helping organizations manage costs by using AI infrastructure more efficiently. Broadcom's AI Factory version works with AMD Instinct GPUs and the open AMD ROCm software ecosystem, making it a direct competitor to Nvidia’s AI Factories. While VMware hasn't ruled out building an AI Factory for Nvidia, this offering focuses on promoting AMD's hardware as a cost-effective alternative.",
  "summary": "Forget the confusing branding and focus on your shrinking token bill",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Register",
        "title": "VMware uses Nvidia-favored 'AI factory' brand to build something with rival AMD",
        "url": "https://urgent.news/2026/08/31/vmware-uses-nvidia-favored-ai-factory-brand-to-build-something-with",
        "published": "2026-08-31T20:48:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}