{
  "id": 4757679,
  "title": "Powell Homes Launches ROME Initiative, Offers 10% Discount on Property",
  "url": "https://urgent.news/2026/09/01/powell-homes-launches-rome-initiative-offers-10-discount-on-property",
  "topic": "world",
  "section": "World",
  "published": "2026-09-01T01:21:49.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/09/01/powell-homes-launches-rome-initiative-offers-10-discount-on-property/"
  },
  "original_language": "en",
  "account": "Powell Homes and Shelters Ltd. recently launched its Real Estate Ownership Made Easy (ROME) initiative, offering a 10% discount on property purchases to make home ownership more affordable for people with varying financial capacities. Held at the International Conference Centre in Enugu on Friday, the event attracted over 1,200 participants, including investors, realtors, and industry key players. Managing Director Architect Chibuikem Onyekachi Emmanuel revealed that the initiative, set to conclude on September 30, 2026, grants full payment clients a 10% discount while those paying in installments receive a 5% discount spread across a year. This move aims to encourage property ownership without financial stress. Nollywood actress Mrs. Patience Ozokwo, Powell Homes' brand ambassador, praised the company's commitment to integrity, while Powell Homes' Manager Surv. Steve Ibaro emphasized the initiative's flexibility and the company's dedication to making property ownership accessible to all. Powell Homes' partner Chris Alex Homes and Properties Ltd. also expressed admiration for Powell Homes' integrity and expressed confidence in the company's continued growth and success in the real estate industry.",
  "summary": "Victoria Ojiako In its quest to make real estate ownership affordable and accessible to people of different financial capacities, Powell Homes and Shelters Ltd. has kicked off its latest real",
  "key_points": [
    "Powell Homes launched ROME initiative with 10% property purchase discount",
    "Initiative aims to make home ownership affordable for various financial capacities",
    "Event at Enugu Conference Centre attracted over 1,200 participants"
  ],
  "editors_take": "Powell Homes' ROME initiative marks a shift towards more flexible and affordable property ownership options, granting discounts to clients and aiming to reduce financial stress in home purchases.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}