{
  "id": 4754718,
  "title": "Jim Rome: USC fans ‘will pick beach over football every single time’",
  "url": "https://urgent.news/2026/09/01/jim-rome-usc-fans-will-pick-beach-over-football-every-single-time",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-01T01:00:35.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/jim-rome-usc-fans-pick-010035288.html"
  },
  "original_language": "en",
  "account": "USC fans are prioritizing the beach over football during the college football season's Week 0, according to lifelong Angeleno, Jim Rome. On The Jim Rome Show, Rome declared that even the athletic department's statement about the weak attendance wouldn't change the situation. Rome explained that if the temperature is over a million degrees and USC is playing San Jose State, fans will still choose the beach over football. He acknowledged that the situation might not be a traditional sports town but added that Los Angeles is still the best town of front-runners in the world. The low attendance during USC's home opener at the Coliseum, which was nearly 93 degrees and the Trojans were a nearly 40-point favorite over San Jose State, shows that USC fans will choose the beach over football every single time until the team does something worth showing up for.",
  "summary": "A quiet Week 0 of the college football season led the paltry attendance at USC”s home opener at the Coliseum to become a national storyline, but lifelong Angeleno Jim Rome wasn’t surprised whatsoever. Despite the Trojans’ athletic department issuing a strange statement addressing the weak showing, Rome said the situation was typical L.A. sports fan…",
  "key_points": [
    "USC fans prioritize beach over football during Week 0",
    "Jim Rome states fans would choose beach even with weak attendance",
    "Low attendance at home opener shows fan preference for beach"
  ],
  "editors_take": "This development indicates that USC's fanbase prioritizes leisure activities over supporting their team, suggesting a shift in fan engagement that may persist until the team's performance improves.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}