{
  "id": 4752809,
  "title": "Kumho Tire Wins Bronze at 2026 IDEA Design Awards with ‘Omni Ring’",
  "url": "https://urgent.news/2026/09/01/kumho-tire-wins-bronze-at-2026-idea-design-awards-with-omni-ring",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-01T01:04:39.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=156585"
  },
  "original_language": "en",
  "account": "Kumho Tire has secured a Bronze Award at the 2026 International Design Excellence Awards (IDEA) for its innovative modular tire concept, ‘Omni Ring’. The recognition comes in the ‘Concepts & Speculative Design’ category, organized by the Industrial Designers Society of America (IDSA). IDEA, alongside Germany's iF Design Award and Red Dot Design Award, is considered one of the world's leading design competitions. Omni Ring's standout feature is its multidirectional movement, enabling mobility platforms to navigate in various directions. The tire's design includes adjustable tread patterns to optimize performance based on driving conditions and intended use. The concept's adaptability, with tire numbers changing based on the platform's size and configuration, adds to its flexibility. Kumho Tire’s achievement at the IDEA awards follows wins at the iF Design Award and Red Dot Design Award this year, marking the company's second consecutive year of triumph at all three major global design awards. The company attributes this success to its ability to merge tire technology with forward-thinking design concepts tailored to emerging mobility environments. Kim Young-jin, executive vice president and head of Kumho Tire’s R&D Division, highlighted the recognition as a testament to the company's commitment to anticipating future mobility changes and translating those ideas into innovative design. They plan to continue developing products that reflect evolving mobility environments and customer needs, aiming to bolster their global brand competitiveness in the tire market.",
  "summary": "Kumho Tire has added another international design accolade to its growing list of achievements, winning a Bronze Award at the 2026 International Design Excellence Awards (IDEA) for its future-oriented modular tire concept, ‘Omni Ring.’The company announced on Sept. 1 that Omni Ring was recognized in",
  "key_points": [
    "Kumho Tire wins Bronze at 2026 IDEA Design Awards for 'Omni Ring'",
    "'Omni Ring' features multidirectional movement for various platforms",
    "Company's success attributed to merging tire tech with forward-thinking design"
  ],
  "editors_take": "Kumho Tire's Bronze Award at the 2026 IDEA Design Awards validates its approach to merging tire technology with forward-thinking design for emerging mobility environments, bolstering its global brand competitiveness.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}