{
  "id": 4709304,
  "title": "iPhone Ultra and 18 Pro Max unboxed ahead of Apple event — these could be the final designs",
  "url": "https://urgent.news/2026/08/31/iphone-ultra-and-18-pro-max-unboxed-ahead-of-apple-event-these-could",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-31T20:24:46.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/phones/iphones/iphone-ultra-and-18-pro-max-unboxed-ahead-of-apple-event-these-could-be-the-final-designs"
  },
  "original_language": "en",
  "account": "A recent video has surfaced, seemingly showcasing the final designs for the iPhone 18 Pro Max and the foldable iPhone Ultra just nine days before Apple's surprise event, dubbed \"Surprise and Shine.\" The video is from Unbox Therapy, a tech-focused YouTube channel that provides unboxing and initial inspections of both official releases and leaked designs.\n\nHost Lewis Hilsenteger unboxes both devices, revealing more details about the Ultra. He notes that this version appears more finished compared to previous ones, featuring an Apple logo, buttons, speakers, and functional buttons. However, the screen still displays noticeable creases, despite rumors suggesting Apple has largely addressed this issue. The Ultra's design includes a passport-style form factor, two lenses for the camera array, and a blend of rounded and sharp corners, similar to the Galaxy Z Fold 8. Hilsenteger also presents variants in colors such as dark cherry, metallic blue, silver, and black.\n\nTurning to the iPhone 18 Pro Max, Hilsenteger displays several units in different colors, including dark cherry, metallic blue, silver, and black. The design remains largely consistent with the iPhone 17 lineup, sporting an edge-to-edge camera array with multiple lenses and an LED light on the device's right side. Comparing the Pro Max to the folded iPhone Ultra, Hilsenteger points out that the Pro Max is notably taller. He adds that these devices seem to be nearing their final forms, but he hints at potential for further development between now and the event, with the possibility of more finalized dummy units being revealed.\n\nApple is set to unveil its new CEO, John Ternus, on September 9 at 10 a.m. PT/1:00 p.m. ET. Alongside the iPhones, attendees are anticipated to see the launch of at least eight new products, such as new AirPods, the next-generation Apple Watches, and potential enhancements to Apple's smart home devices. Additionally, Siri's AI capabilities and integration are expected to play a significant role across all devices discussed during the event, following Apple's Siri AI announcement at WWDC 2026.",
  "summary": "A new video appears to reveal final designs for both the iPhone 18 Pro Max and iPhone Ultra thanks to an unboxing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Here’s the likely reason the iPhone Ultra isn’t getting an Apple Pencil",
        "url": "https://urgent.news/2026/08/31/heres-the-likely-reason-the-iphone-ultra-isnt-getting-an-apple-pencil",
        "published": "2026-08-31T11:06:32.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Last-minute iPhone Ultra report shoots down Apple Pencil — but this is how it could have worked",
        "url": "https://urgent.news/2026/08/31/last-minute-iphone-ultra-report-shoots-down-apple-pencil-but-this-is",
        "published": "2026-08-31T12:44:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}