{
  "id": 4694851,
  "title": "Active ETFs Gain Ground as Investors Focus on Outcomes",
  "url": "https://urgent.news/2026/08/31/active-etfs-gain-ground-as-investors-focus-on-outcomes",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-31T18:37:35.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-08-31/active-etfs-gain-ground-as-investors-focus-on-outcomes-video"
  },
  "original_language": "en",
  "account": null,
  "summary": "Julie Gunts of AllianceBernstein highlights how passive ETFs drove growth through lower fees, creating the foundation for today's ETF industry. Active ETFs are now pricing more competitively against active mutual funds, while investors remain willing to pay for strategy and performance. Consequently, the industry has shifted from a passive-versus-active debate to a portfolio-construction…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}