{
  "id": 4688666,
  "title": "Brand-new homes can cost less than older ones in these booming housing markets",
  "url": "https://urgent.news/2026/08/31/brand-new-homes-can-cost-less-than-older-ones-in-these-booming",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-31T17:30:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91598990/brand-new-homes-can-cost-less-than-older-ones-in-these-booming-housing-markets"
  },
  "original_language": "en",
  "account": null,
  "summary": "The South leads the U.S. in offering competitive pricing for brand new homes, with Charleston, South Carolina taking the top spot, according to a new report by Realtor.com. Eight out of the top 10 metro areas for buying newly-built homes are located in the Southern U.S., with Charleston, Greenville, and Boise City, Idaho also ranking highly. Factors considered in the ranking include the share of listings that are new homes, the price difference between new and existing homes, and the market availability of new homes. New construction is seen as a vital way to expand home supply, and the report highlights the concentration of top performing markets in smaller, high-growth metros in the South, driven by favorable local building rules and cheaper land. Buyers in these regions can find new homes at prices that compete with, and in some cases beat, existing homes.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}