{
  "id": 4675121,
  "title": "Sam Altman once called ads a ‘last resort.’ Now OpenAI is on track for $1 billion in revenue from them.",
  "url": "https://urgent.news/2026/08/31/sam-altman-once-called-ads-a-last-resort-now-openai-is-on-track-for-1",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-31T16:14:00.000Z",
  "source": {
    "name": "MarketWatch",
    "slug": "marketwatch",
    "url": "https://www.marketwatch.com/story/sam-altman-once-called-ads-a-last-resort-now-openai-is-on-track-for-1-billion-in-revenue-from-them-14c61945?mod=mw_rss_topstories"
  },
  "original_language": "en",
  "account": null,
  "summary": "The company is making it easier for businesses across the world to take out ads on ChatGPT.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 8,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "OpenAI says its advertising business has hit $1B in annualized revenue run rate, touting its \"diversified business model\" ahead of an expected IPO (Ashley Capoot/CNBC)",
        "url": "https://urgent.news/2026/08/31/openai-says-its-advertising-business-has-hit-1b-in-annualized-revenue",
        "published": "2026-08-31T13:12:08.000Z"
      },
      {
        "outlet": "Digiday",
        "title": "OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access",
        "url": "https://urgent.news/2026/08/31/openais-chatgpt-ads-business-hits-1-billion-run-rate-as-europe-gets",
        "published": "2026-08-31T13:59:09.000Z"
      },
      {
        "outlet": "Business Insider",
        "title": "OpenAI says its ads business is booming as it marches toward an IPO",
        "url": "https://urgent.news/2026/08/31/openai-says-its-ads-business-is-booming-as-it-marches-toward-an-ipo",
        "published": "2026-08-31T14:14:05.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "OpenAI's ad business hits $1 billion annualized revenue run rate",
        "url": "https://urgent.news/2026/08/31/openais-ad-business-hits-1-billion-annualized-revenue-run-rate-4658864",
        "published": "2026-08-31T14:17:42.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "OpenAI’s ad business hits $1 billion annualized revenue run rate",
        "url": "https://urgent.news/2026/08/31/openais-ad-business-hits-1-billion-annualized-revenue-run-rate",
        "published": "2026-08-31T14:18:33.000Z"
      },
      {
        "outlet": "Economic Times Tech",
        "title": "OpenAI's ad business hits $1 billion annualised revenue run rate",
        "url": "https://urgent.news/2026/08/31/openais-ad-business-hits-1-billion-annualised-revenue-run-rate",
        "published": "2026-08-31T14:22:15.000Z"
      },
      {
        "outlet": "MarketWatch Top",
        "title": "Sam Altman once called ads a ‘last resort.’ Now OpenAI is on track for $1 billion in revenue from them.",
        "url": "https://urgent.news/2026/08/31/sam-altman-once-called-ads-a-last-resort-now-openai-is-on-track-for-1-4676362",
        "published": "2026-08-31T16:14:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}