{
  "id": 4675020,
  "title": "Apple's Phil Schiller Scales Back Role as John Ternus Era Begins",
  "url": "https://urgent.news/2026/08/31/apples-phil-schiller-scales-back-role-as-john-ternus-era-begins",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-31T16:54:47.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/08/31/phil-schiller-stepping-down-app-store/"
  },
  "original_language": "en",
  "account": "Apple's Phil Schiller is reducing his role within the company as the era of John Ternus as CEO begins, according to Bloomberg. Schiller is not leaving Apple, but he is narrowing his responsibilities and focusing on unspecified projects. The 66-year-old is reportedly taking another step towards retirement.\n\nSchiller was Apple's marketing chief until 2020 when he stepped down and became an Apple Fellow. He had indicated he would stay as long as Apple needed him but also wanted to make time for family, friends, and personal projects. As an Apple Fellow, Schiller continued to oversee the App Store and Apple events, but this may not have allowed him enough time for his other interests. In 2024, he reportedly worked up to 80 hours a week.\n\nSchiller has been in charge of the App Store through some of its most challenging years, including Apple's ongoing struggle with the Digital Markets Act in the European Union, the legal battle with Epic Games, and multiple other regulatory changes in countries like Brazil and Japan. Schiller joined Apple in 1987, left in 1993, and returned when Steve Jobs returned in 1997. He has played a key role in many of Apple's biggest product launches, including the iPod, iPhone, iPad, and Apple Watch.\n\nSchiller will continue to hold his Apple Fellow title while stepping down from overseeing the App Store and Apple product launches. These responsibilities are passing to Eddy Cue, who oversaw the App Store until 2015 and is now Apple's services chief. Carson Oliver, an App Store team member for many years, will oversee its day-to-day operations. Schiller's deputy, Nola Weinstein, will lead the Apple events team, reporting to Kristin Huguet Quayle, the vice president of communications and public relations.",
  "summary": "Apple's Phil Schiller is no longer going to run the App Store or oversee product events, reports Bloomberg . Schiller isn't leaving Apple, but he is narrowing his responsibilities and working on unspecified projects. Employees at Apple told Bloomberg that 66-year-old Schiller appears to be taking another step toward retirement. Schiller was Apple's marketing chief until 2020, when he stepped down…",
  "key_points": [
    "Phil Schiller reducing role at Apple as John Ternus becomes CEO",
    "Schiller not leaving Apple, focusing on unspecified projects",
    "66-year-old reportedly taking steps towards retirement"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}