{
  "id": 4670349,
  "title": "Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed",
  "url": "https://urgent.news/2026/08/31/why-dr-squatch-is-investing-in-experiences-not-ads-with-ishowspeed",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-31T16:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/why-dr-squatch-is-investing-in-experiences-not-ads-with-ishowspeed/829009/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}