{
  "id": 4658550,
  "title": "OpenAI's ad business hits $1 billion annualised revenue run rate",
  "url": "https://urgent.news/2026/08/31/openais-ad-business-hits-1-billion-annualised-revenue-run-rate",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-31T14:22:15.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/technology/openais-ad-business-hits-1-billion-annualized-revenue-run-rate/articleshow/133655754.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "The company started testing ads in ChatGPT U.S. earlier this year and has steadily expanded to add advertisers and tap into more markets, as it banks on advertising to boost overall revenue growth ahead of a potential IPO.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "OpenAI says its advertising business has hit $1B in annualized revenue run rate, touting its \"diversified business model\" ahead of an expected IPO (Ashley Capoot/CNBC)",
        "url": "https://urgent.news/2026/08/31/openai-says-its-advertising-business-has-hit-1b-in-annualized-revenue",
        "published": "2026-08-31T13:12:08.000Z"
      },
      {
        "outlet": "Digiday",
        "title": "OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access",
        "url": "https://urgent.news/2026/08/31/openais-chatgpt-ads-business-hits-1-billion-run-rate-as-europe-gets",
        "published": "2026-08-31T13:59:09.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "OpenAI’s ad business hits $1 billion annualized revenue run rate",
        "url": "https://urgent.news/2026/08/31/openais-ad-business-hits-1-billion-annualized-revenue-run-rate",
        "published": "2026-08-31T14:18:33.000Z"
      },
      {
        "outlet": "MarketWatch",
        "title": "Sam Altman once called ads a ‘last resort.’ Now OpenAI is on track for $1 billion in revenue from them.",
        "url": "https://urgent.news/2026/08/31/sam-altman-once-called-ads-a-last-resort-now-openai-is-on-track-for-1",
        "published": "2026-08-31T16:14:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}