{
  "id": 4658192,
  "title": "Netflix’s GTA 6 Trailer Premiere Saw 24% Increase in App Downloads for Streamer",
  "url": "https://urgent.news/2026/08/31/netflixs-gta-6-trailer-premiere-saw-24-increase-in-app-downloads-for",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-31T14:41:30.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/media-platforms/streaming/netflix-gta-6-extended-look-app-downloads/"
  },
  "original_language": "en",
  "account": "Netflix experienced a 24% surge in app downloads following the premiere of an extended trailer for Grand Theft Auto VI, according to market intelligence firm Sensor Tower. This was observed on a particular Thursday, with downloads also rising by 20% compared to the 30-day average. The majority of the increase was attributed to users of Apple devices, with a 54% rise in downloads for the Netflix app on iOS. In the App Store rankings, the Netflix app climbed to the 35th spot on free iOS apps, a significant improvement from its previous rank of 96. This upward trend extended into the weekend, with Netflix becoming the 40th most downloaded free iOS app on Sunday. On Android devices, there was a 13% decline in downloads. The GTA VI trailer remained the third most-watched content on Netflix as of Monday, outperforming other popular titles available on the platform. Despite being available on YouTube since Friday, the trailer had garnered over 15.6 million views. The anticipation surrounding GTA VI, which has been in development for 13 years, was evident with pre-orders increasing by 436% on the day of the trailer premiere, with PlayStation seeing a 606% surge and Xbox experiencing a 127% increase. The highly anticipated release date for GTA VI is November 19 for the PlayStation 5 and Xbox Series X/S.",
  "summary": "Grand Theft Auto VI pre-orders also jumped 436% after the extended look premiered last week The post Netflix’s GTA 6 Trailer Premiere Saw 24% Increase in App Downloads for Streamer appeared first on TheWrap .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}