{
  "id": 4653870,
  "title": "Instagram says it will reduce the reach of accounts featuring AI-generated personas if they don't use a new \"AI-generated profile\" label (Karissa Bell/Engadget)",
  "url": "https://urgent.news/2026/08/31/instagram-says-it-will-reduce-the-reach-of-accounts-featuring-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-31T13:55:01.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.engadget.com/2246914/instagram-will-demote-ai-generated-influencers-if-they-dont-clearly-label-their-account/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The app isn't cracking down on other kinds of AI slop, though. — Instagram is changing its rules for profiles that feature AI-generated personas.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Google",
        "title": "Instagram cracking down on accounts that feature AI-generated influencers",
        "url": "https://urgent.news/2026/08/31/instagram-cracking-down-on-accounts-that-feature-ai-generated",
        "published": "2026-08-31T15:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}