{
  "id": 4646991,
  "title": "How Domino’s is taking on the Big Mac, Whopper and other fast-food icons",
  "url": "https://urgent.news/2026/08/31/how-dominos-is-taking-on-the-big-mac-whopper-and-other-fast-food-icons-4646991",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-31T13:16:00.000Z",
  "source": {
    "name": "Restaurant Dive",
    "slug": "restaurant-dive",
    "url": "https://www.restaurantdive.com/news/how-dominos-is-taking-on-the-big-mac-whopper-and-other-fast-food-icons/829148/"
  },
  "original_language": "en",
  "account": null,
  "summary": "CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Marketing Dive",
        "title": "How Domino’s is taking on the Big Mac, Whopper and other fast-food icons",
        "url": "https://urgent.news/2026/08/31/how-dominos-is-taking-on-the-big-mac-whopper-and-other-fast-food-icons",
        "published": "2026-08-31T11:07:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}