{
  "id": 4633689,
  "title": "LUBM expands GCC footprint and future-ready degrees to match evolving workforce needs",
  "url": "https://urgent.news/2026/08/31/lubm-expands-gcc-footprint-and-future-ready-degrees-to-match-evolving",
  "topic": "world",
  "section": "World",
  "published": "2026-08-31T10:39:46.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/gn-focus/lubm-expands-gcc-footprint-and-future-ready-degrees-to-match-evolving-workforce-needs-1.500658073"
  },
  "original_language": "en",
  "account": "Lincoln University of Business & Management (LUBM) has broadened its reach in the Gulf Cooperation Council (GCC) region and introduced future-oriented degree programs to address the evolving demands of the workforce. In today's rapidly changing market, professionals need to continuously learn and adapt to maintain career stability. Recognizing this need, LUBM has embraced a guiding principle of growth and adaptation since its establishment in 2014. Since then, the institution has successfully connected over 6,000 learners to globally recognized qualifications and provided high-quality local support.\n\nLUBM's online learning model has been particularly valuable, enabling thousands of regional professionals to obtain UK degrees while continuing their careers without interruption. Building upon this successful approach, the institution has now expanded its regional footprint with a fully operational office in Oman and plans to launch in Riyadh by the end of 2026. This expansion will enhance LUBM's capacity to serve professionals across key markets in the GCC.\n\nThe academic offerings at LUBM are also evolving in tandem with its growth. In addition to its exclusive partnership with the University of the West of Scotland, LUBM has strengthened its collaboration with York St John University. This partnership now includes the university's Postgraduate Research School, allowing LUBM to offer doctoral study through the Doctor of Business Administration (DBA). Furthermore, the institution has launched several new programs tailored to emerging professional demands, such as the MBA in Digital Marketing, MBA in Global Logistics & Supply Chain Management, and MBA in AI & Business Analytics, alongside the DBA.\n\nIn an ever-changing education landscape, growth is measured not just by scale but by an institution's ability to continuously evolve alongside the people and markets it serves. LUBM's success story illustrates this sentiment well, as many of its learners and graduates across the Middle East have experienced firsthand the value of a commitment to ongoing development. LUBM's own trajectory mirrors this dedication, reflecting a similar conviction in the importance of flexibility and adaptation in the face of change.",
  "summary": "As markets shift and technology reshapes industries, so do the expectations placed on professionals. For today’s workforce, career stability rests increasingly on the ability to keep learning, adapting, and growing. Education providers face that same test: to understand how professional needs are changing and to evolve in step with them. At Lincoln University of Business & Management (LUBM), this…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}