{
  "id": 4575972,
  "title": "Plain speaking",
  "url": "https://urgent.news/2026/08/31/plain-speaking",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-31T05:15:00.000Z",
  "source": {
    "name": "Emerging Europe",
    "slug": "emerging-europe",
    "url": "https://emerging-europe.com/plain-speaking/"
  },
  "original_language": "en",
  "account": "Jargon is like a flashy label worn by those least certain of belonging. Bosses opt for the simplest vocabulary to communicate clearly. Buzzwords such as bridges, corridors, gateways, nodes, clusters, and powerhouses often add little real insight and create more confusion. Clear communication, simplicity, and directness are the hallmarks of effective corporate communication. English, as the international language of business, encourages the use of clever-sounding words, but the smartest individuals often opt for plain language. Non-native speakers may overuse jargon, mistaking it for intelligence. Studies show that readers perceive those using complicated language as less intelligent. Elon Musk once criticized the overuse of acronyms, advocating for straightforward communication. Warren Buffett, a master communicator, recommended writing for one reader, often imagining explaining things to loved ones. Despite the prevalence of jargon, plain speaking is often the most convincing way to convey one's message.",
  "summary": "Jargon is worn like a flashy label, by the people the least sure they belong. Why the clearest bosses reach for the smallest possible words. Bridges, corridors, gateways, nodes, clusters, springboards, launchpads, powerhouses. Paradigms, verticals, deep dives, deliverables, headwinds, synergies. I could go on (and on), but you no doubt get the idea. The list […] Plain speaking was originally…",
  "key_points": [
    "Jargon resembles flashy labels worn by those uncertain of belonging.",
    "Bosses favor simple vocabulary for clear communication.",
    "Plain language is perceived as more intelligent by readers."
  ],
  "editors_take": "Using plain language in corporate communication often conveys greater intelligence and conviction than relying on complex buzzwords and jargon, making straightforwardness a hallmark of effective and clear messaging.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}