{
  "id": 4556798,
  "title": "Seoul to glow in champagne green for NCT's 10th anniversary",
  "url": "https://urgent.news/2026/08/31/seoul-to-glow-in-champagne-green-for-ncts-10th-anniversary",
  "topic": "world",
  "section": "World",
  "published": "2026-08-31T03:17:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/entertainment/k-pop/20260831/seoul-to-glow-in-champagne-green-for-ncts-10th-anniversary"
  },
  "original_language": "en",
  "account": "Exactly ten years after SM Entertainment's vision to revolutionize K-pop through expansive global growth, NCT is set to illuminate Seoul for a month-long, city-wide festival commemorating its milestone. Throughout September, the conglomerate — inclusive of sub-groups NCT 127, NCT DREAM, WayV, NCT U, and NCT WISH — will spearhead a multifaceted cultural takeover. This celebration encapsulates live performances, high fashion, and interactive light installations, heralding a decade since the brand's inception in 2016. Initially considered a daring structural shift in an industry traditionally anchored by permanent groups, NCT's innovative, open-member model has since solidified its position as a leading commercial force in contemporary Hallyu culture. The festivities commence by the Han River at Banpo Hangang Park, where the renowned Moonlight Rainbow Fountain will perform daily water displays synchronized to the group's biggest hits. Concurrently, NCT will collaborate with the 2027 S/S Seoul Fashion Week at Jamsil's iconic Lotte World Tower for additional festivities.",
  "summary": "A decade after SM Entertainment launched its ambitious blueprint to reshape K-pop through unlimited global expansion, NCT is taking over the Korean capital for a monthlong, citywide festival celebrating its 10th anniversary. Throughout September, the powerhouse mega-group — encompassing distinct sub-units including NCT 127, NCT DREAM, WayV, NCT U, and NCT WISH — will anchor a multi-disciplinary…",
  "key_points": [
    "NCT celebrates 10-year anniversary with city-wide festival in Seoul.",
    "Festival includes live performances, fashion shows, and light installations.",
    "Han River's Moonlight Rainbow Fountain synchronized to NCT hits."
  ],
  "editors_take": "NCT's 10th anniversary festival cements its status as a leading commercial force in Hallyu culture, showcasing its influence through a city-wide celebration of music, fashion, and art.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Seoul to glow in champagne green for NCT's 10th anniversary",
        "url": "https://urgent.news/2026/08/31/seoul-to-glow-in-champagne-green-for-ncts-10th-anniversary-4558181",
        "published": "2026-08-31T03:22:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}