{
  "id": 4553193,
  "title": "Netflix went from Sacred Games to Kapil Sharma. And it’s paying off",
  "url": "https://urgent.news/2026/08/31/netflix-went-from-sacred-games-to-kapil-sharma-and-its-paying-off",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-31T02:30:35.000Z",
  "source": {
    "name": "The Ken",
    "slug": "the-ken",
    "url": "https://the-ken.com/story/netflix-went-from-sacred-games-to-kapil-sharma-and-its-paying-off/"
  },
  "original_language": "en",
  "account": "Netflix and Reliance's media conglomerate JioStar have inked a deal to share streaming rights for the reality TV show Roadies. The agreement, worth Rs 18 crore, is seen as a sweet deal for Netflix India, which typically pays significantly more for similar rights, such as Rs 85 crore for Dhurandhar and Rs 175 crore for Kalki 2898 AD. This move comes as part of Netflix's strategy to diversify its content offerings and cater to a broader audience, following a shift from its earlier focus on edgy, groundbreaking shows like Sacred Games and Delhi Crime.",
  "summary": "The post Netflix went from Sacred Games to Kapil Sharma. And it’s paying off appeared first on The Ken .",
  "key_points": [
    "Netflix acquires Roadies rights from Reliance JioStar for Rs 18 crore",
    "Shift reflects Netflix's strategy to diversify content offerings",
    "Move follows decline in spending on edgy shows like Sacred Games"
  ],
  "editors_take": "Netflix's deal with JioStar for Roadies streaming rights marks a strategic shift to prioritize affordable, mass-appeal content over edgy, high-end productions, signalling a new tack for the platform in India.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}