{
  "id": 4460069,
  "title": "Prince Retail partners with Capillary to scale AI-driven loyalty",
  "url": "https://urgent.news/2026/08/30/prince-retail-partners-with-capillary-to-scale-ai-driven-loyalty",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-30T16:00:00.000Z",
  "source": {
    "name": "Philippine Star Business",
    "slug": "philippine-star-business",
    "url": "https://www.philstar.com/business/2026/08/31/2552870/prince-retail-partners-capillary-scale-ai-driven-loyalty"
  },
  "original_language": "en",
  "account": "Manila, Philippines - Retail giant Prince Retail has joined forces with Capillary Technologies to enhance its customer loyalty and engagement program, known as Prince Royalty. This collaboration will employ Capillary's AI-driven solutions to create a cohesive platform that consolidates customer identities, provides data-driven analytics, and facilitates fraud detection. Jenny Lynn Teves, associate director for marketing and store design at Prince Retail Group, expressed optimism about the partnership, stating that it will bolster customer engagement as the company expands its operations nationwide. Teves emphasized that Prince Retail's mission is to serve underserved communities, and the partnership will be instrumental in driving engagement and delivering personalized experiences as the company grows. Santosh Reddy, president for APAC at Capillary Technologies, echoed Teves' sentiments, highlighting that the partnership will facilitate the creation of a futuristic loyalty ecosystem as Prince Retail continues to expand across the Philippines. The deal is anticipated to yield deeper customer insights, expedite digital adoption, and foster more personalized customer experiences. Prince Retail, based in Cebu City, operates a network of 79 Prince Hypermart stores, primarily targeting underserved regions across the Philippines. Established in 2012, Capillary Technologies offers AI-powered customer loyalty and engagement solutions, supporting over 100 loyalty programs across more than 46 countries.",
  "summary": "Prince Retail, which operates 79 Prince Hypermart stores nationwide, has partnered with Capillary Technologies to strengthen its customer loyalty and engagement program, Prince Royalty.",
  "key_points": [
    "Prince Retail partners with Capillary for AI-driven loyalty program",
    "Capillary's AI solutions consolidate customer identities and provide analytics",
    "Partnership aims to personalize customer experiences nationwide"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}