{
  "id": 4439829,
  "title": "Dear Apple Stock Fans, Mark Your Calendars for September 9",
  "url": "https://urgent.news/2026/08/29/dear-apple-stock-fans-mark-your-calendars-for-september-9",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-29T13:30:02.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/dear-apple-stock-fans-mark-133002349.html"
  },
  "original_language": "en",
  "account": "Dear Apple stock enthusiasts, mark your calendars for September 9 as the company has announced the date for its next major launch event. The event will take place at the Steve Jobs Theater inside Apple Park in Cupertino, California, starting at 1 p.m. EST. The teaser for the event is \"Surprise and shine,\" hinting at a potentially exciting product reveal. While the new iPhone series is expected to steal the show, the company may also unveil its highly anticipated foldable phone, rumored to be called the iPhone Ultra. This would mark a significant milestone for Apple, as analysts anticipate high-end foldable devices to drive up selling prices and offer new opportunities for margin growth. Notably, incoming Apple CEO John Ternus will make his first major appearance at the event, as he takes the helm on Tuesday, September 1, following Tim Cook's transition to executive chairman. Apple is expected to introduce up to eight new devices at the event, including the rumored foldable iPhone, upgraded Apple Watches, and several smart home products. Research firm IDC predicts Apple will ship more than 17 million foldable iPhones by 2027, with global foldable phone shipments projected to grow by 12.6% this year. With the launch date rapidly approaching, let's take a closer look at Apple stock before the curtain rises.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}