{
  "id": 4381682,
  "title": "Ikea's latest clever billboard adverts work because they reveal a common truth about every home",
  "url": "https://urgent.news/2026/08/30/ikeas-latest-clever-billboard-adverts-work-because-they-reveal-a",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-30T08:00:00.000Z",
  "source": {
    "name": "Creative Bloq",
    "slug": "creative-bloq",
    "url": "https://www.creativebloq.com/design/advertising/ikeas-latest-surprising-billboard-ads-work-because-they-reveal-a-common-truth-about-every-home"
  },
  "original_language": "en",
  "account": null,
  "summary": "The furniture giant is coming clean.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}