{
  "id": 4336216,
  "title": "¿Una frase estrella puede ser solo tuya? El “¿cómo están los máquinas?” es un negocio rentable",
  "url": "https://urgent.news/2026/08/30/una-frase-estrella-puede-ser-solo-tuya-el-como-estan-los-maquinas-es",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-30T03:30:00.000Z",
  "source": {
    "name": "El Pais Economia",
    "slug": "el-pais-economia",
    "url": "https://elpais.com/economia/negocios/2026-08-30/una-frase-estrella-puede-ser-solo-tuya-el-como-estan-los-maquinas-es-un-negocio-rentable.html"
  },
  "original_language": "es",
  "account": "David Bisbal's famous opening line, \"¿Cómo están los máquinas?\" has become a viral sensation with considerable financial returns. The impact was so significant that he registered his iconic phrase with the Spanish Office for Patents and Marks (OEPM). Following that, the singer incorporated his catchphrase into an advertising campaign for vending machines selling snacks. The Almerian artist demonstrated that trademarks are not exclusive to mass-consumption brands or grand advertising slogans. However, not all clever expressions are eligible for registration.\n\nContestant Estefanía Carbajo from the first edition of the show \"La Isla de las Tentaciones\" sought trademark protection for the cry \"Estefaniaaaa\" yelled by her partner after learning of a supposed infidelity. The OEPM granted the trademark for marketing products but not for sale. Intriguingly, it was her then-boyfriend who popularized the phrase, not Carbajo herself. As Maria Molina (Baylos | Abion) points out, \"A person popularizing an expression does not automatically mean they have exclusive rights over it. Nor does it mean anyone can appropriate it.\" The aggrieved party can invalidate the registration if they can prove, through objective evidence, that there was bad faith. David de Munsuri (Pons IP) adds this caveat.",
  "summary": "En el universo de las marcas también hay hueco para eslóganes o sentencias ingeniosas que se convierten en sellos para ‘merchandising’",
  "key_points": [
    "David Bisbal's phrase \"¿Cómo están los máquinas?\" became a viral sensation",
    "Bisbal registered the iconic line with Spain's patent office",
    "Contestant Estefanía Carbajo sought trademark for her catchphrase \"Estefaniaaaa\""
  ],
  "editors_take": "Registering a catchy phrase as a trademark can yield financial benefits and brand protection, but requires meeting specific criteria and being mindful of potential bad faith claims from others.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}