{
  "id": 4270582,
  "title": "What WRC’s new owners plan to change – and what they won’t",
  "url": "https://urgent.news/2026/08/29/what-wrcs-new-owners-plan-to-change-and-what-they-wont",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-29T19:57:35.000Z",
  "source": {
    "name": "Motorsport.com",
    "slug": "motorsport-com",
    "url": "https://www.motorsport.com/wrc/news/what-wrcs-new-owners-plan-to-change-and-what-they-wont/10850574/"
  },
  "original_language": "en",
  "account": "The World Rally Championship’s (WRC) new commercial rights holders, Cosmobilis and Park Square Capital, have unveiled ambitious plans to transform the series while preserving its core DNA. Former Lotus and McLaren Formula 1 team boss Eric Boullier, leading the new owners, emphasized that rallying’s DNA will remain untouched. Instead, the focus will be on enhancing fan access, media coverage, and the championship’s commercial appeal.\n\nBoullier outlined several key changes, including revamping event formats, streamlining media platforms, and creating a more fan-friendly service park, now renamed WRC Arena. The aim is to make rallies more accessible and engage a broader audience without alienating existing fans. Event formats may evolve, such as a single stage on the same day for certain rallies, making them easier to attend and broadcast.\n\nThe new owners also intend to boost manufacturer involvement in the WRC. While Toyota, Hyundai, and Ford currently dominate the championship, more brands are expected to join in the near future. WRC 2027 will introduce new technical regulations, reducing costs with cost-capped €345,000 cars built around space-frame chassis. Toyota is the only mainstream marque committed alongside tuners Project Rally One and RMC Motorsport. Boullier remains confident that more manufacturers will follow, creating a sustainable platform for teams, OEMs, and car manufacturers alike.",
  "summary": "The World Rally Championship’s new commercial rights holder has outlined plans to grow the series, attract manufacturers and broaden rallying’s audience. Earlier this month, French automotive company Cosmobilis and private credit investor Park Square Capital acquired WRC Promoter GmbH, in a move that has been described as the “biggest deal in the history of these championships” by the ... Keep…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}