{
  "id": 4234338,
  "title": "US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences",
  "url": "https://urgent.news/2026/08/29/us-open-sponsors-pivot-from-endorsement-deals-to-immersive-experiences",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-29T16:05:35.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/merlisalawrencecorbett/2026/08/29/us-open-sponsors-pivot-from-endorsement-deals-to-immersive-experiences/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}