{
  "id": 4203467,
  "title": "Why 'Sober Gen Z' Is Secretly Alcohol Industry's Best Customer",
  "url": "https://urgent.news/2026/08/29/why-sober-gen-z-is-secretly-alcohol-industrys-best-customer",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-29T13:59:27.000Z",
  "source": {
    "name": "NDTV",
    "slug": "ndtv",
    "url": "https://www.ndtv.com/business-news/why-sober-gen-z-is-secretly-alcohol-industry-best-customer-liquor-stocks-11970954"
  },
  "original_language": "en",
  "account": null,
  "summary": "Financially empowered Gen Z is doing something slightly different. They're not necessarily drinking more often. They're spending more per drink.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}