{
  "id": 4180708,
  "title": "Schlafsysteme: Besser schlummern mit KI: Dieses Start-up plant die Matratzen-Revolution",
  "url": "https://urgent.news/2026/08/29/schlafsysteme-besser-schlummern-mit-ki-dieses-start-up-plant-die",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-29T11:37:09.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/start-ups/start-ups-new-yorker-firma-will-mit-kimatratzen-die-schlafzimmer-erobern/100247360.html"
  },
  "original_language": "de",
  "account": "Meta-Chefs Mark Zuckerberg, Tesla-founder Elon Musk, anti-aging guru Bryan Johnson and Formula 1 legend Nico Rosberg all share an interest in the intelligent mattress system from US company Eight Sleep. The system features thin water channels and sensors that generate temperatures between 12 and 43 degrees Celsius, adapting to the sleeper's needs. Race driver Rosberg finds this particularly practical during hot summer months. The New York-based company plans to expand its business in Germany, stating that Europe is the focus of their expansion plans. Eight Sleep already generates about half of its EU revenue in Germany. According to the company's co-founder Alexandra Zatarain, people will always strive to improve their sleep, which is why they exist. Zatarain founded the company with her husband Matteo Franceschetti and Massimo Bassi in Silicon Valley twelve years ago. The company name reflects the belief that eight hours of sleep per day is ideal, although she believes the truth lies somewhere between seven and nine hours. Eight Sleep has raised over $250 million in venture capital, with investors including international risk capital providers like General Catalyst, Peter Thiel's Founders Fund, and Softbank of Japan. The company's valuation is around $1.5 billion, according to the Dealroom data service. Recently, Eight Sleep has stopped publishing sales and revenue figures. In the past year, the company disclosed that sales had increased tenfold since 2019. Around 20,000 customers have evaluated the product, which is available exclusively online. Whether Eight Sleep makes money or spends it is unclear. The company avoids physical stores but exhibits its mattresses at events like the Ironman in Hamburg. Customers must be willing to spend a significant amount of money for their nightly comfort, with a mattress and cover set costing at least €3,149 plus a data collection fee. Eight Sleep's main claim to fame is its ability to individually adjust the temperature of the mattress and cover to different sleep phases, control waking up via vibration, and record biometric data through a pod. Founder Zatarain believes the company can do much more than just provide insights into sleep data through apps. However, there is currently no large-scale independent randomized study that clearly shows the system improves overall sleep. Nevertheless, there is a growing number of studies on temperature regulation during sleep, which indicate that targeted cooling or dynamic adjustment of bed or skin temperature can shorten the time to fall asleep, promote deep sleep, and reduce nighttime awakenings. Eight Sleep's founder Zatarain does not want to be compared to other sleep startups Whoop and Emma, both of which have been acquired. The company has filed patents with the US Food and Drug Administration to diagnose sleep apnea.",
  "summary": "Eight Sleep hat mit intelligenten Matratzen eine Milliardenbewertung erreicht. Nun will das New Yorker Unternehmen sein Geschäft in Deutschland ausbauen.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}