{
  "id": 4157402,
  "title": "An Ad Executive Wrote the Best Guide to Great Ideas in 1939. It Still Explains How Creativity Works",
  "url": "https://urgent.news/2026/08/29/an-ad-executive-wrote-the-best-guide-to-great-ideas-in-1939-it-still",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-29T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/pam-didner/an-ad-executive-wrote-the-best-guide-to-great-ideas-in-1939-it-still-explains-how-creativity-works/91396445"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI can gather 100 ideas in seconds. It still can’t give you the one that’s actually yours.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}