{
  "id": 414550,
  "title": "Pop Mart looks to turn US niche fans into a mass market",
  "url": "https://urgent.news/2026/08/09/pop-mart-looks-to-turn-us-niche-fans-into-a-mass-market",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-09T21:00:00.000Z",
  "source": {
    "name": "Qatar Tribune Business",
    "slug": "qatar-tribune-business",
    "url": "https://www.qatar-tribune.com/article/248067/business/pop-mart-looks-to-turn-us-niche-fans-into-a-mass-market"
  },
  "original_language": "en",
  "account": "Pop Mart, a Chinese brand known for its niche merchandise, is breaking into the US mass market by targeting niche customer bases with precision advertising. This strategy has helped the brand project an international image, rather than an exclusively Chinese one, allowing it to minimize potential controversy amid rising US-China tensions. Analysts say this approach has been successful for other Chinese firms, including Lenovo, Shein, and TikTok. Pop Mart has raised its profile in the US through tie-ins with mainstream Western brands and has opened 37 brick-and-mortar stores in the country, with sales continuing to grow strongly. The brand's revenue from operations in the US increased by 55 to 60 percent in the first quarter of 2026. Americans buying the company's small collectible dolls usually do not think of the brand as Chinese, as Pop Mart does not proactively market itself as such.",
  "summary": "AgenciesThe Cry Me an Ocean plush toys sat as forlornly as their name implied inside the Stoneridge Shopping Centre in the San Francisco suburb of Pleasanton.The Chinese brand Pop...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}