{
  "id": 4145313,
  "title": "Tod’s Takes its Digital Product Passport Online With Renoon",
  "url": "https://urgent.news/2026/08/28/tods-takes-its-digital-product-passport-online-with-renoon",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-28T04:01:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/media-advertising/articles/tod-launches-first-digital-product-040100309.html"
  },
  "original_language": "en",
  "account": "Tod's, the renowned shoe brand, is pioneering the use of Digital Product Passports (DPPs) on its website, a move spearheaded by Renoon. This initiative aims to provide detailed information about the products' origins, production processes, locations, and company certifications. The European Union is pushing for more transparency in product sustainability information, with the implementation of DPPs in phases starting next year. The Tod's DPP pilot is initially focused on the brand's signature loafers, but it will soon be expanded to other products. Renoon, a company specializing in regulatory compliance, is helping Tod's structure and confirm the consistency of product and supply chain data across its internal systems and partners. Iris Skrami, CEO of Renoon, notes that while many companies are hesitant to adopt DPPs due to potential regulatory changes, the technology requires a robust infrastructure to function effectively. Shoppers are familiar with simple tags indicating a garment's origin or materials, but DPPs offer a more comprehensive and interactive approach for luxury brands to engage consumers. The Aura Blockchain Consortium ensures the data integrity in Tod's DPPs, while Tod's general brand manager, Carlo Alberto Beretta, emphasizes that the company's core values of quality and craftsmanship are reflected in the DPP.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}