{
  "id": 413314,
  "title": "Summer heat can't cool tourists' hanbok enthusiasm",
  "url": "https://urgent.news/2026/08/09/summer-heat-cant-cool-tourists-hanbok-enthusiasm",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-09T22:37:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/southkorea/society/20260810/summer-heat-cant-cool-tourists-hanbok-enthusiasm"
  },
  "original_language": "en",
  "account": "Temperatures in Seoul soared to nearly 40 degrees Celsius early in the week, but a slight respite arrived over the weekend. Despite the heat wave, foreign tourists flocked to Korea, eager to wear the country's traditional attire, the hanbok. Giosue, a 29-year-old Italian tourist, donned a rented hanbok on a Sunday afternoon, despite the fabric clinging to his skin and the rising heat. He found the experience fun and a unique opportunity. The temperature peaked at 32.4 degrees Celsius by mid-afternoon, still too warm for the traditional dress, which is typically long and layered. While most Koreans around Gyeongbok Palace opted for short sleeves and shorts, the palace and its surroundings remained bustling with foreign tourists. Among them was Liz, a 29-year-old from Monterrey, Mexico, who had arrived a day earlier. She expressed her fascination with the Korean tradition of wearing hanbok.",
  "summary": "Giosue, a 29-year-old Italian tourist, felt the fabric of his rented hanbok, Korea's traditional dress, clinging to his skin on a Sunday afternoon. Even with the temperature close to 30 degrees Celsius, the long top and bottom could not deter him from wearing it. “It sticks to you and it's getting more hot,” Giosue told The Korea Times. “But I think it's worth it. It's fun and kind of a special…",
  "key_points": [
    "Seoul temperatures reached nearly 40°C early in the week",
    "Foreign tourists, including Italians and Mexicans, wore hanbok despite heat",
    "Gyeongbok Palace and surroundings remained bustling with tourists"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Summer heat can't cool tourists' hanbok enthusiasm",
        "url": "https://urgent.news/2026/08/09/summer-heat-cant-cool-tourists-hanbok-enthusiasm-414111",
        "published": "2026-08-09T22:47:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}