{
  "id": 4111418,
  "title": "This Japanese 7-Eleven has the most expensive drinks, and item, we’ve even seen at the chain",
  "url": "https://urgent.news/2026/08/29/this-japanese-7-eleven-has-the-most-expensive-drinks-and-item-weve",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-29T05:00:15.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/08/29/this-japanese-7-eleven-has-the-most-expensive-drinks-and-item-weve-even-seen-at-the-chain/"
  },
  "original_language": "en",
  "account": "Niseko, a Japanese town renowned for its world-class skiing and snowboarding, has gained a reputation for its exorbitant prices as well. This phenomenon can be attributed to the weak yen, which has made Japan an attractive destination for international tourists who are spending more money than ever before. Even during the off-season, when skiing and snowboarding are not in season, Niseko continues to attract overseas visitors due to its picturesque mountain and forest scenery and various outdoor activities.\n\nUpon visiting a Niseko 7-Eleven, it becomes evident why the town is notorious for its high prices. While the store appears to be just another Japanese convenience store, the liquor section reveals a shocking array of luxury spirits, including whiskies priced at 8,800, 9,900, and 9,680 yen. This is in stark contrast to the modestly priced items typically found in a typical 7-Eleven. For those with a preference for craft gin, there is even a 27,500-yen bottle available. The 7-Eleven's pricing strategy seems to target tourists, as it closely mirrors the prices of luxury items in other tourist hotspots in Japan.",
  "summary": "But the startlingly pricy item isn’t something that you can eat or drink. When international travel fans hear the name Niseko, they think of some of the finest skiing and snowboarding venues that Japan has to offer. For many Japanese residents, though, the first thing that springs to mind when they think of this town […]",
  "key_points": [
    "Niseko town famous for expensive prices due to weak yen.",
    "7-Eleven in Niseko sells luxury spirits at high prices.",
    "Craft gin bottle available for 27,500 yen, targeting tourists."
  ],
  "editors_take": "The high-end liquor selection and pricey items at this Niseko 7-Eleven reflect the town's reputation for catering to affluent international tourists, capitalizing on the weak yen and high demand.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}