{
  "id": 4098201,
  "title": "'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says",
  "url": "https://urgent.news/2026/08/29/cosmetics-odms-role-is-creating-whats-not-out-there-yet-cosmax-makeup",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-29T04:02:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260829/cosmetics-odms-role-is-creating-whats-not-out-there-yet-cosmax-makeup-research-head-says"
  },
  "original_language": "en",
  "account": "SEONGNAM, Gyeonggi Province — Cosmax, a leading beauty original development manufacturing (ODM) company in Korea, is constantly striving to anticipate market trends as it creates products for over 5,000 beauty brands across the globe. The company collaborates with clientele ranging from prominent European labels to burgeoning boutique brands, aiming not only to keep pace with demand but also to influence the subsequent beauty trend. At its research facility in Seongnam, Gyeonggi Province, Cosmax is investigating what it anticipates to be the next significant industry breakthroughs. While fundamental consumer requirements and preferences are typically apparent, the route to delivering these solutions can be imaginative and inventive. According to Woo Young-hwa, the director of the Cosmax Makeup Research & Innovation Center, three technologies currently being developed could potentially become major trends in the global beauty industry. Gel-type formulas represent one of these technologies that Cosmax believes has the potential to reshape product lines. Following the introduction of a gel-based lipstick this summer that leaves minimal residue post-use, Woo is now concentrating on the development of additional innovations.",
  "summary": "SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products for some 5,000 beauty brands worldwide. Working with clients ranging from major European labels to emerging boutique brands, the company seeks not just to follow demand but to help shape the next beauty trend. At its…",
  "key_points": [
    "Cosmax, a leading Korean ODM, aims to anticipate market trends",
    "Research center explores potential breakthroughs in beauty industry",
    "Gel-type formulas and other innovations could shape global beauty trends"
  ],
  "editors_take": "Cosmax's proactive approach to developing emerging technologies, such as gel-type formulas, positions it to shape the future of the beauty industry and influence trends among its 5,000-plus client brands.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says",
        "url": "https://urgent.news/2026/08/29/cosmetics-odms-role-is-creating-whats-not-out-there-yet-cosmax-makeup-4099571",
        "published": "2026-08-29T04:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}