{
  "id": 4075451,
  "title": "Sweetcorn ice creams and pastries: The latest 'swavoury' trend taking over your feed",
  "url": "https://urgent.news/2026/08/29/sweetcorn-ice-creams-and-pastries-the-latest-swavoury-trend-taking",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-29T01:13:14.000Z",
  "source": {
    "name": "BBC News",
    "slug": "bbc-news",
    "url": "https://www.bbc.co.uk/news/articles/c4gdvvp07dzo?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Sweetcorn is making a surprising appearance in UK desserts and drinks, according to Crystelle Pereira, a cook and former Great British Bake Off finalist. While the vegetable has long been a staple in South East Asian and Latin American puddings, it has been relatively uncommon in the UK's sweet treats. However, social media is now showcasing cookies, ice cream, and cheesecake infused with sweetcorn. This emerging trend is part of a broader \"swavoury\" movement that combines traditionally contrasting sweet and savory flavors. Food trend forecasters are excited by sweetcorn's potential, stating its creamy texture and flavor profile make it an ideal candidate for the trend. Pereira, who discovered sweetcorn's dessert potential during a trip to Thailand, emphasizes that the vegetable's similarity to condensed milk could make it more palatable to UK dessert novices. Despite its growing popularity among London's Asian-inspired bakeries and gelato chains, sweetcorn in drinks and desserts is still an emerging trend in the UK, with no mainstream supermarkets or coffee chains currently offering corn-based products.",
  "summary": "From lattes to pastries, UK foodies are embracing the humble sweetcorn as more than a pizza topping.",
  "key_points": [
    "Sweetcorn featured in UK desserts and drinks",
    "Sweetcorn trend part of emerging \"swavoury\" movement",
    "Sweetcorn's creamy texture and flavor make it ideal for trend"
  ],
  "editors_take": "The growing presence of sweetcorn in UK desserts and drinks signals a mainstream acceptance of swavoury flavors, potentially expanding palates and product offerings in the country's traditionally sweet-focused bakery and cafe scenes.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}