{
  "id": 4015402,
  "title": "Melissa Hirschenson Exits Innovative, Launches The Hirschenson Group",
  "url": "https://urgent.news/2026/08/28/melissa-hirschenson-exits-innovative-launches-the-hirschenson-group",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T18:59:36.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/08/melissa-hirschenson-innovative-the-hirschenson-group-1237062173/"
  },
  "original_language": "en",
  "account": null,
  "summary": "EXCLUSIVE: We have learned that senior talent agent Melissa Hirschenson is launching The Hirschenson Group, a new management and entertainment consulting company. The Hirschenson Group will work across traditional and emerging areas of entertainment, with a focus on talent management, creators, entertainment consulting and strategic brand partnerships. Hirschenson has spent over two decades at…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}