{
  "id": 4011425,
  "title": "Beyond ‘Kawaii’: How ASOBISYSTEM Is Building a Global Future for Japanese Idol Culture",
  "url": "https://urgent.news/2026/08/28/beyond-kawaii-how-asobisystem-is-building-a-global-future-for",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-28T18:50:06.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/music/music-news/beyond-kawaii-asobisystem-future-japanese-idol-culture-1236327878/"
  },
  "original_language": "en",
  "account": "CUTIE STREET's performance on a Korean music TV show, \"Can't we just be cute? -Kawaii Dakejya Damedesuka-,\" has gained international attention. KAWAII LAB., the company behind the group, is holding global auditions in five Asian countries, including Korea, China, Thailand, Indonesia, and Vietnam. The group's CEO, Yusuke Nakagawa, discussed their plans to expand globally and the potential of \"oshikatsu\" culture. He emphasized the importance of keeping a Japanese feel in their videos while localizing them for other countries like Korea. Nakagawa also highlighted the value of staying flexible and adaptable in their approach to managing artists and creating content.",
  "summary": "Billboard JAPAN talked to ASOBISYSTEM CEO Yusuke Nakagawa about the chances of globalizing Japan’s “oshikatsu” culture.",
  "key_points": [
    "\"Kawaii Dakejya Damedesuka\" performance gains international attention",
    "KAWAII LAB. holds global auditions in Korea, China, Thailand, Indonesia, Vietnam",
    "CEO Yusuke Nakagawa emphasizes Japanese feel in videos while localizing for other countries"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}