{
  "id": 3993901,
  "title": "Apple TV just got more expensive, again",
  "url": "https://urgent.news/2026/08/28/apple-tv-just-got-more-expensive-again",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-28T15:51:39.000Z",
  "source": {
    "name": "Digital Trends",
    "slug": "digital-trends",
    "url": "https://www.digitaltrends.com/movies/apple-tv-just-got-more-expensive-again/"
  },
  "original_language": "en",
  "account": "Apple TV's monthly subscription price has increased to $14.99, up from $12.99. The annual plan has risen from $99 to $199 for US users. This marks the fourth price hike for Apple TV in a short period, following its initial launch at a much lower introductory rate of $4.99. Competitors like YouTube Premium, Netflix, Hulu, and Paramount+ have also raised their subscription fees recently. The price hike for Apple TV also affects users who bundle the service with other Apple offerings, increasing the overall cost by $2 to $21.95. This price rise is primarily due to Apple's ongoing investment in high-quality original productions and content, including critically acclaimed shows like Ted Lasso and films such as F1. Additionally, Apple has acquired global streaming rights for the series Small Prophets, which has earned a perfect 100% rating on Rotten Tomatoes.",
  "summary": "Apple is raising the price of Apple TV in the U.S. to $14.99 per month, while the annual plan is increasing to $119.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}