{
  "id": 3987652,
  "title": "iPhone 18 Pro Pre-Orders May Start at an Unusual Time",
  "url": "https://urgent.news/2026/08/28/iphone-18-pro-pre-orders-may-start-at-an-unusual-time",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-28T15:17:27.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/08/28/iphone-18-pro-pre-orders-may-start-at-unusual-time/"
  },
  "original_language": "en",
  "account": "Apple may delay pre-orders for its upcoming iPhone 18 Pro, Apple Watch Series 12, and Ultra 4 by a day, according to a report from Macwelt, the German sister publication of Macworld. The company typically launches pre-orders the Friday after its annual iPhone event, but this year, pre-orders could begin on Saturday, September 12 instead of the usual Friday, September 11. The shift in date is reportedly linked to the fact that September 11, 2026, marks the 25th anniversary of the September 11 attacks, a date Apple has avoided pre-orders in the past. In 2015, the company delayed pre-orders for the iPhone 6S and 6S Plus to Saturday, September 12 due to the same reason. Furthermore, Apple's pre-order window is expected to shift from 5 a.m. PT to midnight PT on Saturday. This change could apply to the iPhone 18 Pro, Apple Watch Series 12, and Ultra 4, as well as any other hardware introduced at the September 9 event. While Saturday, September 12 appears to be the most likely pre-order date, the reported midnight PT start time remains uncertain.",
  "summary": "Pre-orders of Apple's iPhone 18 Pro may not open until Saturday, September 12, a day later than the company's usual schedule, according to a new report. Apple is set to hold its annual iPhone event on Wednesday, September 9, where the ‌iPhone 18 Pro‌ models, its first-ever foldable iPhone, and the Apple Watch Series 12 and Ultra 4 are all expected to be announced. Under Apple's typical…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "iPhone 18 Pro pre-orders could kick off slightly later than usual",
        "url": "https://urgent.news/2026/08/28/iphone-18-pro-pre-orders-could-kick-off-slightly-later-than-usual",
        "published": "2026-08-28T13:45:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}