{
  "id": 3986990,
  "title": "The 0% Consumer Changing The Rules Of Summer Drinking",
  "url": "https://urgent.news/2026/08/28/the-0-consumer-changing-the-rules-of-summer-drinking",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-28T14:30:49.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/katehardcastle/2026/08/28/the-0-consumer-changing-the-rules-of-summer-drinking/"
  },
  "original_language": "en",
  "account": null,
  "summary": "As zebra striping reshapes drinking habits, Lady A explores why 0% is becoming part of a wider consumer repertoire rather than a separate occasion",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}